Sesame Workshop, has named IMG as its licensing representative for Korea.

IMG will oversee Sesame Street’s licensing programme in categories including apparel, accessories, stationery, home décor, books video and audio. 

IMG partners with the world’s leading marketers and media networks to help them grow their businesses through event properties, media production and distribution, talent brands, sponsorship consulting, brand licensing, sponsorship sales and other services.

“It is an exciting time for Sesame Street as we approach our 40th anniversary here in the US,” said Maura Regan, Sesame Workshop’s vice president and general manager of Global Licensing. “As the Workshop continues to strengthen its presence in the Asian market and in particular Korea, we look forward to working with IMG on developing a full-scale licensing programme featuring a wide range of products and retail promotions.”